Strategic Communications Audit Template | Crimson Business Consulting

Strategic Communications Audit Template

Evaluate every channel, message, and touchpoint in your business communications — and identify the gaps holding your brand back.

Updated: 2026 For: Any Business Stage Prepared by CBC Strategy Team

Business Profile

Business Name

Date of Audit

Industry / Sector

Completed By

Primary Target Audience

Geographic Market

Scoring Guide: For each item, rate your current performance: 1 = Not in place / Poor | 2 = Partial / Needs improvement | 3 = Strong / Consistent. Add notes and action items in the columns provided.

Section 1 — Brand Identity & Messaging

Communication Element	Score (1–3)	Current State / Notes	Priority Action
Brand mission statement — clear, memorable, authentic
Unique Value Proposition (UVP) defined and documented
Brand voice & tone guidelines documented
Core messaging consistent across all team members
Visual identity (logo, colors, fonts) consistent
Tagline / slogan that differentiates the brand

Section Score (out of 18)

Top Priority for This Section

Section 2 — Digital Presence & Website

Communication Element	Score (1–3)	Current State / Notes	Priority Action
Website clearly communicates what you do and who you serve
Strong calls-to-action (CTA) on every key page
Website is mobile-responsive and loads quickly
SEO basics in place (meta tags, Google Business Profile)
Social media profiles complete, consistent, and active
Email address uses branded domain (not Gmail/Yahoo)

Section 3 — External Communications

Communication Element	Score (1–3)	Current State / Notes	Priority Action
Client-facing proposals use consistent branded template
Email signatures are professional and consistent across team
Customer follow-up communications are timely and on-brand
Press / media kit available for journalists and partners
Marketing materials (brochures, one-pagers) current and accurate

Section 4 — Crisis Preparedness & Internal Communications

Communication Element	Score (1–3)	Current State / Notes	Priority Action
Crisis communications plan documented and accessible
Designated spokesperson identified for media / public incidents
Negative review / complaint response protocol in place
Internal team communication tools and norms defined
Leadership communicates strategy / updates regularly to team

Overall Audit Score Summary

Section	Max Score	Your Score	% Rating	Priority Level
1. Brand Identity & Messaging	18
2. Digital Presence & Website	18
3. External Communications	15
4. Crisis & Internal Comms	15
TOTAL	66

Scoring Key: 80–100% = Strong communications foundation | 60–79% = Functional but inconsistent | Below 60% = Significant gaps — CBC recommends a full communications strategy engagement.

Top 3 Priority Actions (Next 90 Days)

#1 Highest Priority

Action Item

Owner

Target Date

#2 Second Priority

Action Item

Owner

Target Date

#3 Third Priority

Action Item

Owner

Target Date

Ready to close the gaps? CBC's Communications Strategy service helps businesses develop a clear, consistent, and compelling communications framework. Contact us at info@crimsonbc.com or +1 (443) 437-1209 to schedule a free consultation.